In February 2018, Keller Williams launched Kelle, an AI-powered virtual assistant, designed by real estate agents for real estate agents. The app gives KW agents a voice assistant that lets them quickly access neighborhood market reports, pulled from Keller’s own cloud-computing platform, which uses data from MLS and the social-networking site Nextdoor. They get an understanding of neighborhood boundaries, current listing data, and statistics on sale prices. Agents can filter by such details as square footage and when a home was built. The hyperlocal snapshots can also be shared with buyers and sellers. Keller made these Market Snaps widely available to its agents after incubating it in KW Labs, its innovation arm. Kelle also allows agents to manage referrals and check their progress against career goals.